Enter Your Numbers
Cost Per Unit What it costs you
$
Target Profit Margin What margin do you want?
%
Monthly Units Sold Optional — for monthly projections
Recommended Selling Price
$75.00
Profit: $30.00 per unit at 40% margin
Key Metrics
Selling Price
$75.00
Markup
66.7%
Profit / Unit
$30.00
Monthly Revenue
$37.5K
Monthly Profit
$15K
Annual Profit
$180K
Full Breakdown
| Cost Per Unit | $45.00 |
| Target Margin | 40.00% |
| Profit Per Unit | $30.00 |
| Selling Price | $75.00 |
| Equivalent Markup | 66.67% |
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Price at Different Margins
| Target Margin | Selling Price | Profit / Unit |
Revenue Breakdown
Frequently Asked Questions
How do I price my product?
Start with your cost, then decide your target margin based on your industry. Use the formula: Price = Cost / (1 - Margin/100). For a 40% margin on a $45 cost, the price is $45 / (1 - 0.40) = $75.
What margin should I target?
It depends on your industry. SaaS: 70-85%. Consulting: 15-30%. Retail: 1-5%. E-commerce: 5-20%. Restaurant: 3-9%. Use our industry benchmarks page for detailed data.
Should I use margin or markup when pricing?
Use margin-based pricing if you want to know your profit as a percentage of revenue (common in finance). Use markup-based pricing if you want to know how much to add above cost (common in retail). Both produce the same price — the formula is just different.
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